There are a number of ways how your business can make use of social media to your advantage. It can give you the perfect opportunity to reaching your target audience and build your brand, whether it’s customer support, social selling, or content marketing.
However, it can be challenging for you to set your brand apart and carve out your place in giant social networking sites such as Facebook, Twitter and Instagram. This is because there are so many available platforms nowadays and there is heavy competition in all of them.
Making sure that your brand is represented the way you want it to on social media is important. First, you need to choose the right network. If you’ve been active on certain social media platforms, but you’re not gaining any traction, it may be something to reconsider. With hundreds of social media apps out there, and new ones popping up every day, it’s tempting to jump into all of them. However, you need to pick one that suits your company. Otherwise, you’ll struggle to make progress.
In social media marketing, visuals play an important role. If each of your profiles looks like they’re owned by a different company, it disconnects your brand from your users. Be consistent across all channels.
Once you’ve already learned how to use the right visuals, the next step is to keep your topics consistent. Finding blog posts, videos and other content to share with your audience may sound easy but, many businesses go into it blindly without creating a strategy or guidelines for what topics to share. Meanwhile, don’t let your timeline become filled with a random mix of posts about five or six completely different topics. Avoid that mistake by streamlining your efforts.
There are many other strategic ways you can use social media to drive brand awareness. Read this blog post for more details: https://www.flyingsolo.com.au/marketing/business-marketing/9-strategic-ways-to-use-social-media-to-drive-brand-awareness