9 strategic ways to use social media to drive brand awareness

There are a number of ways how your business can make use of social media to your advantage. It can give you the perfect opportunity to reaching your target audience and build your brand, whether it’s customer support, social selling, or content marketing.

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Social media branding

However, it can be challenging for you to set your brand apart and carve out your place in giant social networking sites such as Facebook, Twitter and Instagram. This is because there are so many available platforms nowadays and there is heavy competition in all of them.

Making sure that your brand is represented the way you want it to on social media is important. First, you need to choose the right network. If you’ve been active on certain social media platforms, but you’re not gaining any traction, it may be something to reconsider. With hundreds of social media apps out there, and new ones popping up every day, it’s tempting to jump into all of them. However, you need to pick one that suits your company. Otherwise, you’ll struggle to make progress.

In social media marketing, visuals play an important role. If each of your profiles looks like they’re owned by a different company, it disconnects your brand from your users. Be consistent across all channels.

Once you’ve already learned how to use the right visuals, the next step is to keep your topics consistent. Finding blog posts, videos and other content to share with your audience may sound easy but, many businesses go into it blindly without creating a strategy or guidelines for what topics to share. Meanwhile, don’t let your timeline become filled with a random mix of posts about five or six completely different topics. Avoid that mistake by streamlining your efforts.

There are many other strategic ways you can use social media to drive brand awareness. Read this blog post for more details: https://www.flyingsolo.com.au/marketing/business-marketing/9-strategic-ways-to-use-social-media-to-drive-brand-awareness

Gluten be gone

In recent years, eating a gluten-free diet has soared in popularity, particularly among people with digestive problems. Numerous people have already recognised the effects of gluten to their bodies. Others believe that cutting out gluten helps manage medical concerns and contributes to a healthier diet. If you’re trying to decide whether to go gluten-free, you should know both the positive and negative effects of gluten.

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Gluten-free diet

Do you know what gluten is? Glutens are actually proteins that are found in wheat, rye and barley. It acts as a glue to help food hold together and maintain its shape. Normally bread, cereal, fried items, a variety of processed foods, and cookies are the top foods containing gluten. Soy sauce and beer also contain some gluten.

Gluten may sound unhealthy or maybe somewhat hazardous to our health, but it does bring in some benefits. Like for instance, gluten contains B Vitamins. Gluten-free flours usually aren’t fortified with these important nutrients, which help your heart, brain and red blood cells. Moreover, it is also a type of protein that is nutritious.

Apart from B Vitamins and protein, ingredients such as wheat flour are fortified with this mineral to make up for the iron lost as wheat is refined to flour.  Wheat gluten flour is also low fat.

On the other hand, there are also bad effects of gluten to health. One of which is that gluten can potentially cause celiac disease. If you have this autoimmune digestive disease, gluten can damage your small intestine and impact your body’s ability to absorb important nutrients. You may experience symptoms such as abdominal pain, bloating, diarrhoea and anaemia.

Even if you don’t have celiac diseases, you may also be sensitive to gluten. You may experience some of the same symptoms as those with celiac disease when exposed to this protein.

Eliminating gluten from your diet has proven to be beneficial and more and more people have confirmed this. But what are the gluten-free foods we can easily find here in Western Australia? Check this out: https://thewest.com.au/lifestyle/food/gluten-be-gone-ng-b881122568z

A little bit every day: Why sales coaching will ensure your team’s success

Nowadays, many business owners are still hesitant to invest in proper sales coaching. However, this type of coaching has proven numerous benefits to the business’ bottom line. The benefits of a great sales coaching program are indispensable to the growth and culture of any organisation.

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Sales team

Sales coaching can create a big difference to your business’ overall performance. In addition, it also improves the overall well-being of your sales representatives. Proper coaching will inspire them to grow and figure themselves out on how to past their limits and achieve new areas of success in their lives.

In the business’ perspective, the most obvious advantage you can get from sales coach is to improve your sales team. Once your team’s skills improve, they will bring more revenue for your business. It would only make sense that since revenue is what keeps your company going than you would want everyone on your sales team to be squared away and firing on all cylinders.

Aside from increased revenue, this type of coaching can also improve productivity. Effective sales coaching can give your sales team the confidence to take care of tasks and goals without being asked or told to. The advantages of sales coaching can give the team clear and defined steps hence making0 them more productive by motivating them to be more efficient and effective.

In business, the bigger deals you get the better. If your sales team is well-coached, they can close deals more often or even reel bigger fish. They can become proficient at closing deals when sales reps hone their skills and gain the confidence to tackle more responsibilities. Coaching can help instil best practices that sales reps can fine tune as they close more deals.

There are many other benefits you can get by hiring a sales coach to guide your team. For more on these advantages, read this: https://www.smartcompany.com.au/marketing/sales/sales-coaching-ensure-success/

How to get a summer holiday if you run a small business

Most small business owners here in Perth don’t even think about taking holidays even during summer. They think they are too busy to take a break from running their small businesses. However, there are a number of reasons why entrepreneurs should take holidays and it doesn’t have to be difficult and expensive as most people think.

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Vacation

It is true that it is never easy for a business owner to take a time off. They often have troubled disconnecting and taking vacations. For most owners, they get worried of losing money or customers if they take a break. Meanwhile, there are some who say they don’t trust their employees to handle their day-to-day operations in their absence. However, there are some ways and opportune time to recharge the battery for the year ahead and many entrepreneurs have discovered this strategy.

Taking some vacations can be vital to keeping entrepreneurs fresh and energised. Sole proprietors and startup founders have come up with a number of strategies and processes to make that time off happen. Some of these strategies include coordinating with colleagues and clients in advance and finishing up projects to delegating work. They also use automating email, phone and social media messages.

One reason why entrepreneurs need vacation is because vacations do help entrepreneurs find their inspiration. Taking holidays and stepping out of your normal day is actually one of the best ways to unlock your creativity and innovate. Sometimes, new experience or talking to new people and other experiences you get on holidays help you learn new things hence boosting your creativity.

Taking vacations also helps you clear your head and reflect upon what’s happening during the previous months or years of your business operations. This helps you plan ahead for the upcoming year.

Continue reading: https://www.watoday.com.au/business/small-business/how-to-get-a-summer-holiday-if-you-run-a-small-business-20181220-p50nin.html

How to properly review your business budget

Creating a budget is important whether you in your home or more especially when you run a business. Budgeting for business is important in order for you to have a clear vision and a strategic plan. However, to use your budget effectively and to stay on track, you will need to review and revise them frequently.  This is particularly true if your business is growing and you are planning to relocate into new areas.

business budget

Budget reviews are important for business success. When you run a business, it is easy to get bogged down in day-to-day problems and forget the bigger picture. So in order to become successful, you have to invest time to create and manage budgets, prepare and review business plans and regularly monitor finance and performance.

Structured and frequently reviewed business budget allows you to create a focus for the direction of your business and provides targets that will help your business grow. It will also give you the ability to properly control your finances, ensure you can continue to fund your current commitments and have money for future projects.

Managing your budget effectively is advantageous in managing your money effectively. You will be able to monitor your performance, meet your objectives and allocate appropriate resources for certain projects. When you know how much money comes in and how much spending you’ll need, your decision-making can improve a lot. In addition, you’ll be able to identify problems before they occur.

For many businesses in Perth, having a solid budget is a great first step. However, there are times that there will be some problems with your budget – this is normally experienced by small business owners. Unexpected events such as accidents, product upgrade and other events can cause you to spend more than you planned when you created a budget.

So in order to prevent such problems to occur, you need to review your budget as frequently as possible. Here are the steps: https://www.flyingsolo.com.au/finance/review-your-business-budget

‘Women have the right to be safe’: Inquiry to examine sexual harassment in workplace

Being a woman in a man’s world is not easy and more so if you are a working woman. There are already a lot of successful women these days who have paved way for other women to prove their abilities. Women nowadays, especially women employees have faced severe difficulties in the professional sphere ranging from chauvinism to sexual harassment, women employees.

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However, these women have proved more than equal to the task and are outperforming their male counterparts regularly. Many employers today are waking up to this reality and catering to the needs of the female workforce.

If you have women employees in your organisation, there are certain things you need to take care of. The most important things to look for are saying no to discrimination and sexual abuse in your workplace.

Remember that employees do not take gender-based discrimination lightly. Biased treatments have a significant impact on their productivity; therefore, as an employer, you have to be careful to steer clear of any gender bias. You need to institute a transparent and merit based reward policy for all your employees. A similar attitude must be adopted while assigning responsibilities as well.

In order to prevent sexual harassment in your workplace, you need to have policies in order to protect your women at work. This is obviously a very sensitive issue and increasingly, women are taking workmates and employers to court over such charges.

Understand what constitutes acceptable behaviour, and anything remotely improper could be interpreted as sexual harassment is important. You as well as every employee of your organisation should look at the policies of some bigger establishments and design yours accordingly, making it as comprehensive as possible.

According to a report published by WA Today, the Australian Human Rights Commission has launched a national inquiry into workplace sexual harassment. Continue reading at: https://www.watoday.com.au/business/workplace/women-have-the-right-to-be-safe-inquiry-to-examine-sexual-harassment-in-workplace-20180619-p4zmgy.html

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Good Reasons to Start a Business…and Bad Ones

4 Steps to Managing Your Small Business’ Online Reputation

Best Perth Businesses: How to Start an Investment

How Mobile is Changing the Customer Experience

In the dmarketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors especially in today’s digital marketing era. Today, almost all of us are using mobile phones to a lot of things we do every day. With that being said, mobile devices have really become a part of our lives.

When searching for online content, product, or service, an increasing number of online searches have been done using mobile phones. So if you are a small business owner and want to increase your customer base, then why not take advantage of mobile marketing?

Mobile marketing is the process of establishing a strong customer communication with your prospects and current customers through mobile device. Mobile devices can help your small business to reach wider audiences in real time and on personal level, which is a different engagement you cannot find in other communication channels.

Nowadays, giant social networking sites such as Facebook, Twitter, and Instagram (a mobile based application/social networking site) understood the potential that resides in mobile marketing. They have recognised this potential and have evolved their adverts platforms for you to target mobile customers efficiently.

Mobile devices are taking charge in the online search universe as well as customer experience. continue reading at: http://www.womensnetwork.com.au/blog/how-mobile-is-changing-the-customer-experience

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How Can Young Women Develop a Leadership Style?

Image results for women leaders

Women face unique challenges and struggles while developing a leadership style at the workplace and business. For women who aspire to don leadership roles, being too assertive and masculine or excessively feminine are seen as disadvantageous to their images.

One of the most women leaders have to contend with is the lack of female role models to emulate. In addition to that, gender bias is also one common issue women struggle. Not to mention the hot debates and dissection of the intensely personal issues of women in the workplace. Fortunately, there are a few leadership tips for those women who want to hold the most powerful reins in their organisations.

With few leaders to observe and learn from during the careers of many women leaders, lack of role models in corporate settings has become a major concern. As a result, they cannot ably illustrate how to manage or navigate female stereotypes. In such a case, women who want to don the leadership mantle can join communities or other professional organizations to identify more role models. They also get a chance to learn and develop new leadership styles at these settings.

In whatever role a women leader is currently playing, it is important that she is aware of her jobs even though some of them are not directly connected to her innate strengths. Hence, she has to clearly understand the role that she is playing, know what she is good at, and identify what she enjoys doing in order to successfully complete the job at hand.

Read more at: http://guides.wsj.com/management/developing-a-leadership-style/how-can-young-women-develop-a-leadership-style

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3 principles that successful businesses embrace, according to one of the world’s best digital marketers

Every new entrepreneur’s goal is to dominate his or her competition so as to grow your business and be successful. However, many of them do not know the principle their business should follow if it wants to become successful.

Many entrepreneurs don’t have any principle that’s why they fail, and they keep complaining about their failure instead of them to sit down and think why they are not successful. Building a successful business empire is not a day job; you will surely go through so many grudges before you can win big. However, if you really want the grudges to be minimal you should follow some principles that will make it easier for you and the principles that successful business owners follow.

One of the most important principles a business owner should follow is on the way you measure success. You don’t have to focus on profits alone as the single measurement of business success. Nor can we focus on growth at the expense of our responsibilities to other people and our planet. Instead, you should realise that the measurement of business success includes a focus on responsibility and sustainability.

According to Ajaz Ahmed, one of the world’s best digital marketers, there are 3 principles that successful businesses embrace. You can read more about this story from an article published by Business Insider Australia. Read the full article here: http://www.businessinsider.com.au/3-principles-that-successful-businesses-embrace-according-to-one-of-the-worlds-best-digital-marketers-2017-2

Also read Best Perth Businesses: How to Start an Investment

4 Steps to Managing Your Small Business’ Online Reputation

Like actors, politicians, athletes, and other popular individuals, businesses also have their own reputation to maintain. It is very crucial for business owners to protect the positive image of the products or services they offer. We all know that a negative comment online can have a serious effect on your Perth business reputation. Having a good image or character plays an integral part not only in starting a business, but in the progression and expansion of your business.

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To ensure the visibility and accessibility of your business website for the good publicity, maintaining a good reputation is vital. The character of your company on how you work with other people and business affects your reputation.

The good publicity of your business online can be maintained in 3 different ways. First is to closely monitor the feedbacks you get from other sites which includes blogs, pod casts and forums about the products or services you offer. Second is to conduct an in-depth analysis on how the feedbacks affect your business and its reputation. Lastly, most businesses owners converse with other sites to eradicate the risk of the negative response about your brand.

No one can prevent getting negative feedback no matter how good you think your product or service is. For that reason, you should focus on monitoring the status of your reputation. To know the right steps on managing your small business’ online reputation, you should read an interesting article published by Huffington Post.

You can find the full article here: http://www.huffingtonpost.com/jonha-revesencio/4-steps-to-managing-your-small-business-online-reputation_b_7490026.html