How Mobile is Changing the Customer Experience

In the dmarketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors especially in today’s digital marketing era. Today, almost all of us are using mobile phones to a lot of things we do every day. With that being said, mobile devices have really become a part of our lives.

When searching for online content, product, or service, an increasing number of online searches have been done using mobile phones. So if you are a small business owner and want to increase your customer base, then why not take advantage of mobile marketing?

Mobile marketing is the process of establishing a strong customer communication with your prospects and current customers through mobile device. Mobile devices can help your small business to reach wider audiences in real time and on personal level, which is a different engagement you cannot find in other communication channels.

Nowadays, giant social networking sites such as Facebook, Twitter, and Instagram (a mobile based application/social networking site) understood the potential that resides in mobile marketing. They have recognised this potential and have evolved their adverts platforms for you to target mobile customers efficiently.

Mobile devices are taking charge in the online search universe as well as customer experience. continue reading at:

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How Can Young Women Develop a Leadership Style?

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Women face unique challenges and struggles while developing a leadership style at the workplace and business. For women who aspire to don leadership roles, being too assertive and masculine or excessively feminine are seen as disadvantageous to their images.

One of the most women leaders have to contend with is the lack of female role models to emulate. In addition to that, gender bias is also one common issue women struggle. Not to mention the hot debates and dissection of the intensely personal issues of women in the workplace. Fortunately, there are a few leadership tips for those women who want to hold the most powerful reins in their organisations.

With few leaders to observe and learn from during the careers of many women leaders, lack of role models in corporate settings has become a major concern. As a result, they cannot ably illustrate how to manage or navigate female stereotypes. In such a case, women who want to don the leadership mantle can join communities or other professional organizations to identify more role models. They also get a chance to learn and develop new leadership styles at these settings.

In whatever role a women leader is currently playing, it is important that she is aware of her jobs even though some of them are not directly connected to her innate strengths. Hence, she has to clearly understand the role that she is playing, know what she is good at, and identify what she enjoys doing in order to successfully complete the job at hand.

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3 principles that successful businesses embrace, according to one of the world’s best digital marketers

Every new entrepreneur’s goal is to dominate his or her competition so as to grow your business and be successful. However, many of them do not know the principle their business should follow if it wants to become successful.

Many entrepreneurs don’t have any principle that’s why they fail, and they keep complaining about their failure instead of them to sit down and think why they are not successful. Building a successful business empire is not a day job; you will surely go through so many grudges before you can win big. However, if you really want the grudges to be minimal you should follow some principles that will make it easier for you and the principles that successful business owners follow.

One of the most important principles a business owner should follow is on the way you measure success. You don’t have to focus on profits alone as the single measurement of business success. Nor can we focus on growth at the expense of our responsibilities to other people and our planet. Instead, you should realise that the measurement of business success includes a focus on responsibility and sustainability.

According to Ajaz Ahmed, one of the world’s best digital marketers, there are 3 principles that successful businesses embrace. You can read more about this story from an article published by Business Insider Australia. Read the full article here:

Also read Best Perth Businesses: How to Start an Investment

4 Steps to Managing Your Small Business’ Online Reputation

Like actors, politicians, athletes, and other popular individuals, businesses also have their own reputation to maintain. It is very crucial for business owners to protect the positive image of the products or services they offer. We all know that a negative comment online can have a serious effect on your Perth business reputation. Having a good image or character plays an integral part not only in starting a business, but in the progression and expansion of your business.


To ensure the visibility and accessibility of your business website for the good publicity, maintaining a good reputation is vital. The character of your company on how you work with other people and business affects your reputation.

The good publicity of your business online can be maintained in 3 different ways. First is to closely monitor the feedbacks you get from other sites which includes blogs, pod casts and forums about the products or services you offer. Second is to conduct an in-depth analysis on how the feedbacks affect your business and its reputation. Lastly, most businesses owners converse with other sites to eradicate the risk of the negative response about your brand.

No one can prevent getting negative feedback no matter how good you think your product or service is. For that reason, you should focus on monitoring the status of your reputation. To know the right steps on managing your small business’ online reputation, you should read an interesting article published by Huffington Post.

You can find the full article here:

Good Reasons to Start a Business…and Bad Ones

Starting a new business in Perth is arguably the most exciting and most satisfying event that can happen to any individual. In addition to this, many individuals quit their jobs and start their own business because of the many benefits they can potentially get. On the other hand, there are also cons of entrepreneurship.

perth business

First of all advantages is personal freedom. If you become the owner of your business, you can wake up whenever you want. This is a great advantage especially if you are not a morning person.

The second advantage is having unlimited income potential. You have no limit to the amount of money you can make when work for yourself. You can be wrong several times, but you only have to be right once to find that financial windfall. When you work for someone else, the income is usually set.

Meanwhile, entrepreneurship has also disadvantages. One of which is the lack of steady income. Being an entrepreneur can feel like a professional poker players sometimes. Some months, I may make 2-3 times more than my average monthly income. Other months, I may just break even (or even take a loss). Apart from that, you also need to pay your own taxes. When you work for yourself, you have to pay taxes on all your net income.

To learn more about the pros and cons of starting your own business, read this:

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Having a business in Perth is a good option considering how a regular salary cannot completely support you. It is also a good avenue if you want to get rid of your nine-to-five job. While it may difficult to start your own business, you just need effort and hard work to succeed, other than the capital of course.

Best Perth Businesses

In Perth, various types of businesses are on the rise. Whether you want to start your consultancy or recruitment agency, sell clothes and other dry goods or have your online business you can manage at home, the sky is the limit.

But how you would you really start your business? Focus on your passion!

Considering the businesses you can easily jump into, you just need to start what works for you best. Think of a business where you will enjoy implementing your values and knowledge. Think of a business where you can see yourself investing for a lifetime.

After having an idea of what business in Perth WA you like to start, consider your target market. Who are they? How are you going to reach them? Remember, your customers are the foundation of your investment. Without them, there is no way you will be successful in your venture.

Another thing you need to consider is getting the right people. Hire employees who will understand what your target market needs. They should be as passionate as you in running your business and understand the goals you like to achieve. Moreover, they should have a credible background and knowledge that would help your business to prosper.

Having your own business may be difficult and a bit far-fetched right now, but if you will just start making actions and see things in perspective, success is just within reach. And remember, hard work and effort should always go hand in hand. Happy investing!


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